Fayetteville welcomes ‘The Bear’ to the Square

 

The vacant building next to Town Square Jewelers is set to become home to country music station 92.5 "The Bear" FM. (Staff photo by Danny Harrison)

The vacant building next to Town Square Jewelers is set to become home to country music station 92.5 “The Bear” FM. (Staff photo by Danny Harrison)

Country music radio station 92.5 “The Bear” FM is cooking up plans to become the new kid on Fayetteville’s Old Courthouse Square, and the city just sweetened the pot by promising to spend $40,000 on advertising and promotions with the station over four years if it moves from Senoia to Fayetteville.

According to the agreement, The Bear, owned by Legacy Media, LLC, will rent the building at 105A Stonewall Avenue next to Town Square Jewelers. Station representatives say their on-air talent will operate from 6 a.m. to 10 p.m. in a studio that will be visible from the sidewalk window.

Economic Development Director Brian Wismer said the arrangement will be a good deal for Fayetteville, not only because the station is promising much more than $40,000 worth of on-air advertising and promotion, but also because its location on the Square becomes another downtown attraction.

“The relocation of their broadcast studio to Downtown Fayetteville will create a new point of interest on the Square,” Wismer said. “The DJs will be visible through the large windows of that commercial space during their live broadcasts.”

The agreement will see the city paying $10,000 each September to the station through 2019. In return, the station will annually give the city more than $20,000 worth of commercials plus top-of-the-hour IDs, studio IDs, and regular on-air interviews that are said to add up to a value of more than $200,000 a year.

City council members voted unanimously to approve the agreement, which will automatically renew each of the three subsequent years.

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About

Danny Harrison, a 1992 Fayette High School graduate, began his journalism career with Fayette County News in 1995. After taking several leaves of absence to pursue journalism and Christian ministry opportunities, including a few out of state and overseas, he returned full-time to Fayette County News in August 2014. Harrison earned a bachelor's degree in pastoral ministry in 2009 while serving as a missionary journalist in England and Western Europe.


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